NMBS have been delving into the world of Twitter and Facebook to highlight their new campaign ‘I Love Independents’. Designed to showcase the benefits for the end user/tradesman to trade with Independent Merchants, the campaign has been a huge success to date, with over 70 fans on Facebook and over 85 followers on Twitter.
Social Media is becoming an increasingly popular form of marketing as it costs very little to get your message out to a large number of recipients.
Twitter enables us to leave snippets of information for our followers who can also send us direct messages – often your followers will re-tweet your messages to their followers, which means your message has the potential to be in front of hundreds of users.
Facebook provides a forum to start discussions, upload photos and keep Fans up to date with the latest developments – you can also include links to videos and other media to help keep your page interesting.
The main thing with Social media is to ensure that you actively show responses to all feedback/comments as and when they occur – even bad feedback can be turned around to something positive if you respond quickly enough. You can use tools such as Tweetdeck to keep an eye on what is happening on all Social Media which means that as soon as someone mentions you or comments on your wall you will be informed and can reply to them.
To find out more about the I Love Independents campaign visit www.iloveindependents.co.uk, become a fan on Facebook www.facebook.com/iloveindependents and follow us on Twitter www.twitter.com/loveindependent
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