A company in Russia has designed a cardboard USB stick that is said to be the first green USB device. The stick can be branded with your own logo or written on. Once major benefit for users are that they are lightweight and can be posted anywhere at a small cost, it also means you can hand them to others without worrying about getting your USB stick back. Although they are yet to go into production, so how cost effective they are is still to be seen, could this be the end of CDs and DVDs as the rewritable media that can easily be handed out to other. Someone asks for a copy of some files, it usually ends up on a CD that they can keep, with this it can be a USB stick that they can keep.
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