Tuesday, 26 June 2012

SMS – Prices Cut by 40%

Important Update – NMBS have now reduced the cost per text message from 5p to 3p giving you a 40% saving. A text message sent to 1000 people previously would have cost £50 + VAT  (1000 x 5p = £50), whereas now it will only cost £30 + VAT (1000 x 3p). Members can start using the system today and make use of it, like others have… the system has been used to send over 64000 messages since it was launched just over a year ago! Please see below for more details.

The NMBS Text messaging service was launched to members in April 2012 and has gone from strength to strength. Since its implementation the system has been used to send out over 64,000 texts, with a number of the users helping to contribute to its further development. The updated system now provides the user with an audit trail so they know who has been sent certain messages, and we have also added an opt option at the bottom to ensure we comply with email & sms marketing laws. 

With a number of regular users, the service has been used by members to inform customers about:
  • Special offers
  • New products
  • Breakfast mornings
  • Branch opening times
  • New branches
Brian Atkinson from JT Dove is a regular user of the SMS service – “The SMS Service is good and provides the basis for sending multiple texts that are either informational or marketing orientated to our customers. Its quickly available for use and the option to send free/test messages is a bonus as layout and examples can be set up. Support for the service is good and efficient which are strong points, I would also say that being able to reach 500 customers (that can be selected) for £30.00 ** is a more economic communication method than mailings/leaflets”.

** With the new cost per text, it would actually only cost £18 now to send to 500 customers!!!!

Click here to view more information about the SMS service

If you are a member of NMBS and would like to find out more about using the text message service, then please contact Jatin Dhawan on 0116 2614926 or jatin.dhawan@nmbs.co.uk

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