QR code (Quick Response code) is a type of two-dimensional barcode that can be read using a QR barcode reader or a camera enabled Smartphone with QR reader software (e.g. – QR Droid).
This technology was created by Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process. It was designed to allow its contents to be decoded at a high speed thus making it a quick response code. The use of QR codes is free of any license. They can store up to 4296 characters and they are internationally standardised under ISO 1800
QR Codes can be used to display text, open a web address, send a text message, add contacts, call a telephone number, display product information etc. The use of a QR code can greatly increase your advertising space as they possess the ability to link to a webpage of indeterminate size. You can attract more people to read a magazine, for example, by printing a QR code on the front cover that, when scanned, displays important aspects of the magazine that would ordinarily not fit on a traditional front cover.
A QR code could be used to enhance your marketing campaign in a number of ways such as:
·
Printing
a QR barcode on your promotional t-shirts with a link to your contact details
or Facebook and Twitter accounts
·
Placing
a QR barcode next to every product in your catalogue to display all the hidden
information about the product
·
Printing
a QR code linking to your website on promotional material such as flyers or
magazines
·
Placing
a QR code on your website containing information about any events, special
offers or competition details
Below are
few examples of QR barcodes, to scan them you will need a barcode reader
software which is available for free on most of the Smart phones like “QR Droid”
on Android phones and “Red Laser” on iphone
This QR Barcode will ring a specified number
This QR Barcode opens NMBS tech club blog on your Smartphone
The QR Code also contains its own error correction data, internal orientation calibration and self-alignment markers. Therefore it does not matter whether the QR code is upside down or wrapped around a curved surface, the message will still get through. Currently most of the businesses use linear Bar codes which can only hold up to 20 numerical digits, whereas QR codes are two-dimensional (2D) matrix barcodes that can hold thousands of alphanumeric characters of information. Their ability to hold more information and their ease of use makes them practical for small businesses.
You can create QR barcodes here.
References
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